Silverpop (News - Alert) has reported a significant, year-over-year new business growth in the first half of 2012. The company achieved a 40 percent increase in closed new business, while its new Professional Services contracts more than doubled as compared to the first half of 2011.
“Our impressive growth confirms that more marketers are realizing that focusing on customer behavior and automating highly personalized digital marketing efforts can reap tremendous benefits,” said Bill Nussey, CEO at Silverpop.
According to a Forrester (News - Alert) Consulting study, commissioned by Silverpop, a high majority of marketers -- surveyed for the study -- feel that marketing automation will increase the efficiency of their marketing processes and more than half plan to increase their number of automated campaigns over the next 12 months.
Silverpop said that it is seeing this adoption first hand. Nearly 75 percent of Silverpop's top 50 customers now using advanced features -- such as Programs, Dynamic Content, and Relational Tables, said company officials.
Additionally in the first half of 2012, the company “significantly” enhanced its offerings for marketers who use Microsoft (News - Alert) Dynamics CRM. In March, the company acquired CoreMotives, a marketing automation solution that operates completely within Microsoft Dynamics CRM. With this acquisition, it aims to give marketers a comprehensive set of marketing tools available.
Moreover, the company also announced an off-the-shelf integration with Microsoft Dynamics CRM within its Engage platform. This provides additional option for marketers with more advanced marketing automation or higher-volume email marketing needs, company officials said.
Silverpop is a digital marketing technology provider that unifies marketing automation, email, mobile, and social. “As we begin the second half of 2012, we could not be more optimistic about our future and, more importantly, the success that lies ahead for our quickly growing customer base,” Nussey said.
This year in January, the company announced that the 20 percent of its new business in 2011 was tied to partner relationships.
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